To help with clarity of the product, the company's owner requested a video to help consumers better understand the product. Since Rentyl is creating a new market segment, consumers were not quite sure what exactly Rentyl Resorts provides. I stripped down the product into digestible bits of information, stripped away the background and b-roll to only focus on the message. I created the characters Hotel, BnB, and Rentyl, and through their clothing, characteristics, and script, I was able to easily explain the product and create the lovable and memorable character of Rentyl, who we carry out throughout our website and print and digital advertising. 

The commercial can be seen here: https://www.youtube.com/watch?v=JW2gX-F52NM

 

copyright Rentyl Resorts / NDM Hospitality